SWOTting up
No man is an island; objectives cannot be set in isolation from the reality of our situation. One standard technique for analysing where we are is the SWOT analysis: considering Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses deal with aspects internal to your organization; Opportunities and Threats are concerned with environmental factors over which you have no direct control. Once these are identified, you can act to mitigate the negative points. ...